Denon PerL Pro earbuds literally adapt to how you hear, changing music to best match your unique sonic perceptions. Think of them as the first-ever, truly personalized EQ.
The problem: Personalization is, well, personal. And getting the whole world to try on a pair of earbuds seemed unreasonable.
The solution: An experience that allowed users to hear music the way their favorite musicians hear through PerL Pro, proving how personalized the sounds gets and encouraging trial. Plus those musicians helped us spread the word.
The experience was supported by a launch film further explaining the PerL Pro’s tech as well as assets that simplified the benefit by visually bring each sonic aura to life.
The PerL Experience allowed users to scroll through various artists PerL Profiles while listening to a song as it sonically shifted to match each artist’s hearing.
