One Beach
Barefoot Wine challenged us to shift the conversation around their brand on social media, expand that conversation globally and grow the brand’s social community. So we excavated one of the brand's passions (they've been helping Surfrider Foundation keep beaches barefoot friendly for over 15 years), scoured the globe for interesting people creatively making a difference along the coasts and made a 24-minute film to rally like-minded people.
One Beach premiered live on Facebook four years before "Facebook Live" launched. Five 'Deep Dive' films featuring the cast of One Beach were released in the following weeks. Adventure Film Festival in Boulder, Colorado asked us to screen One Beach and it aired on the Sundance Channel four times in 2011. More importantly, the film inspired people to do their part in keeping beaches clean by attending sponsored cleanups and sparked an ongoing conversation around the issue.
Sean O’Brien
The Team
CD: Sean O’Brien
CW: Melanie Simonich
AD: Erin Butner
Director: Jason Baffa
Editor: Michael Schwartz