Making Connection Real

The campaign began as the brand's first national brand-level TV-buy reinforcing CenturyLink’s core belief that the digital world connects more than just people and places, it creates amazing possibilities.

Featuring a long distance duet between Kelvin Jones and an amateur singer, the spot brought that belief to life. Then we gave our audience the opportunity to reenact that connection through a social singing competition where the winner met Kelvin in real life.